Friday, June 19, 2009

Ugly Photo of the Month

One of the nagging doubts that often plague us while shopping online is, "What does it really look like?" We've all been interested in a purchase, yet turned off because of a photo that was poorly taken. The ebay seller didn't bother to pick up the junk-ridden barn in the background. And zooming in just makes you want to groan. We wonder if what the UPS man brings us will actually look better or worse than what's represented on screen.

One of the reasons we get so many return customers around the country is our high standards for our product photos: what you see is what you get. Through many years of improvement, we know how to accurately represent a product on your screen. Our photos are taken by a professional with accurate lighting and a high quality camera.

Often, however, we get new products in before we're able to get a high quality photo shoot for it. So in the meantime, we'll use the manufacturer's picture for the saddle. We love our manufacturers, but most of the time their photographs don't cut it. Hardly ever does the photo do the saddle justice. It's grainy (don't bother zooming in). It's ugly. And the color of the leather is usually terribly wrong.

Recently we got a few beautiful new models from
Saddlesmith. Here's Saddlesmith's shot:

There's nothing too terrible about the photo. Most online saddle shops use this photo to sell the product---they don't have the time or resources to improve upon it. And until you order the saddle, you'll be none the wiser. But when I went to replace the photo with our high-quality version, I was shocked. Take a look:It looks like the saddle got a makeover, doesn't it? The top photo looks like some generic, cheap, blah model you could buy off the rack anywhere. But our photo shows off the true quality of Saddlesmith's work---the leather has a beautiful honey hue, unlike the ugly photo, which makes it look like the saddle needs a tan. The stitching is even, the tooling pattern is intricate. And *gasp* you can even zoom in, not to mention the fact that we have three other angles to choose from.

So there you go. You know exactly what you're ordering. No unpleasant surprises. Just the sheer joy of being able to feel the leather and sit your bum in its comfortable seat.

1 comment:

Hook said...

WOW. What a difference. You guyd do a great job.