Tuesday, January 22, 2013

Reverse Auction 101

What is a reverse auction?

Most of us have been to an auction before or watched one on TV. My favorite just happens to be the Barrett-Jackson car auctions which I usually happen across on a lazy Saturday morning. 

The essence of the auction is to bid the price higher. This largely benefits the seller. If they have a great item, chances are, they are bound to make a good deal of money. 

With a reverse auction, the idea is to start at the asking price and gradually lower it until someone purchases the item. The beneficiary in this case tends to be the consumer - YOU!

Our Saddle Auctions

Have you ever had a brand new shirt in your closet with the tags still on it and you just knew you'd never find the right time to wear it? Believe it or not, the same is true for saddles. We carry a huge inventory of saddles (with the tags still on them) which help us deliver them within days of your order instead of the typical 4,6,or 8 week wait to manufacture it. 

That also leads to a massive amount of saddles sitting around the shop! As I write this, there are at least 16 saddles sitting in my office because there just isn't enough space to store any more! (I'm not complaining. I love the smell of leather)

Proof! There are 16 saddles beside my desk!

Our solution? Sell these to our Facebook fans at prices they can't pass up - reverse auction style.

How to Participate

We're planning on running a Facebook auction every business day for the rest of the month (Jan 2013)

How can you get a great saddle at a rock bottom price? 

  1. "Like" us on Facebook
  2. Sign up for our weekly email so you can see what saddles are coming up that week
  3. Find the saddle you want, do your research, and wait patiently for it to go on the block
  4. On the auction day, claim your coupon before someone else does! 

Every hour, we will updated the price of the coupon on Facebook. It's a single use coupon, so the person who uses the code first is the one who gets the deal. The idea is to use the coupon before someone else does! 

Send an email to support@horsesaddleshop.com with any questions. We'd be happy to help you out with any of your saddle auction questions. 

Happy auctioning! 

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